With voluptuous celebrities in the spotlight these days, it’s no wonder more people are realizing just how beautiful a full, curvaceous bottom can be. While slimmer, petite figures reigned supreme over the last several decades, it’s clear that a more prominent behind is an attractive and highly desirable asset now. The latest butt enhancement procedure offers individuals the opportunity to get the curves they’ve always wanted in a more natural way than ever before. This is known as a fat transfer.

In a fat transfer procedure, also known as fat grafting, the patient’s own fat cells are harvested from one area of the body and prepped to be injected into another. Popular harvest areas for butt enhancement include the inner thighs or abdomen area. These cells are then transferred to the buttocks, giving it extra volume and changing the shape.

The number of butt enhancement procedures completed via fat transfer increased about 16 percent in 2013. Nearly 10,000 procedures were completed in the U.S. last year, according the American Society of Plastic Surgeons (ASPS). Interestingly, the number of buttock implant procedures dropped during the same year, demonstrating a trend that patients prefer to choose their own cells for beauty enhancement practices when possible. The ASPS also published findings from a study last year in which 98 percent of the 58 women polled reported being “very satisfied” with the results of their butt enhancement surgery.

Why the attraction to using one’s own fat cells for a procedure like this? Doctors report that the chance of rejection or infection is lowered since the cells are not foreign to the patient’s body, like a silicone implant would be. This is one reason why major complications are rare. Furthermore, patients can often return to their normal routines within just a few days, unlike more dramatic procedures which require a week or more of recovery time.

Advancements like fat grafting make butt enhancement a viable option for many patients.